Wednesday, February 20, 2013

Sharing Our Overnight Stories


Participants find Personal Ways to Spread the Word

Overnight Walk LuminariaOne of the core elements to the Overnight Walk and all of AFSP’s efforts is to bring awareness about suicide to the public at large. Each year our participants share their own stories in a variety of creative ways and show the world the very personal nature of the cause.

Overnight Walkers and Crew continue to spread the word, welcome new participants to the cause, and further their own fundraising goals at the same time.

Our Stories Are Everywhere
Our stories are varied and unique and speak to us all in different ways – and our participants choose equally varied ways to present them and connect with others.

Jeff’s videos from last year’s San Francisco Overnight Walk capture the essence of the Luminaria display that are the signature close to each Overnight event. Taking the time to film each Luminaria bag in the display, Jeff helps to put a face and name to each loss represented and helps spread one of the most touching parts of the Overnight to others.

Overnight Walkers Get Creative and Spread the Word
Blogs likeCristi’s that already have a regular theme and readers have showcased this year’s Overnight Walk and are sharing both the participant’s reasons for Walking with us and also spreading the need for attention to mental illness. Many Overnight participants and supporters with their own blogs have featured the Overnight Walk as a way to further spread the word, talk about their own stories, and fundraise for themselves or other Walkers at the same time. 

Team Shrek, Life is a Highway, and several other participants and teams have made excellent use of Facebook pages to help share their Overnight Journey throughout the season, build excitement for their fundraisers, and share their progress. These pages are simple to set up and give teams a great way to post updates throughout the year and share their efforts with those around them. 

Sharing a piece of your story, the emotional and human component of the Overnight Walk, and spreading the word about this event are all great ways to help you bring other people into the event. It also helps them understand why this is important to you, and gives them the opportunity to help.

Share the Overnight Journey Yourself
The Overnight Inspirational Video is one of the most easily shared and poignant pieces that our Walkers are able to use easily each year. Giving voice to the emotion and personal stories behind the event, the video brings a small piece of the Overnight and its enduring sense of community and compassion to those who have never attended the event.


Share the video on your Personal Fundraising Webpage, your social media pages, or any blog or other page that you have and you will help spread the word about the Overnight and the cause while giving your donors an authentic glimpse into the reasons that you are participating.

As always, if you have any questions at all or need help with anything from registration to technical support, please contact your Walker Coach or get in touch with your Overnight Staff at 888-THE-OVERNIGHT (888-843-6837) or at coaches@theovernight.org.