Fundraising Success with the Event Less Than One Month Away!
With the Overnight Walk
happening in less than one month’s time, we are busy helping all of our Walkers reach
their fundraising goals and have put together some tips below for any Walker
that needs a bit of a boost or is just starting out their fundraising campaign.
If you have only recently
registered or are still working toward your fundraising requirement amount -
don’t worry, you are not too late!
Most of our Walkers are able
to reach their fundraising requirement amount within 3-4 weeks after launching
a solid campaign under normal circumstances, and are able to accelerate that
quickly as the event draws nearer. With just a few weeks to go until the event,
it’s the perfect time to reach out to your fundraising supporters and ask them
to help you hit your goal.
Kickstart Your Fundraising
The Overnight Walk will take
place on June 1-2, just a few weeks from now, and your supporters will
generally be glad to help you reach your goal – especially if you keep them up
to date on your progress and share that goal and your timeline. Below you will
find a few tips to help bring them into your fundraising journey and enlist
their help in getting to and past your goal.
Attend a Fundraising Workshop: We have Fundraising Workshops available often in-person
in the Washington DC area, over
the phone with a Walker Coach and fellow Walkers, or on-demand
on the web.
Share your target goals: Share your goals with your supporters and let them know what your
timeline and goal
is overall. We have sample social media posts and email
templates to help you do just this.
Break it down: Break your larger goal into pieces and ask for help in getting to each
milestone along the way. Posts and emails like “I’m trying to get to $400 by
this Friday” will help engage your supporters and help you get to your goal
piece by piece.
Plan your campaign: Set up a calendar and plan out your email and social media campaign.
Planning out who you will contact and setting a schedule will make it simpler for
you to keep track of everything.
Ask again: Ask those that haven’t responded to your email blasts and politely remind them
of your upcoming weekly goals.
Ask for help: Ask your supporters for help spreading your message and the link to your fundraising page to all of their
friends. Many Walkers receive a significant amount of donations from
friends-of-friends.
Use these ideas and any of
the others from our Fundraising
Tips section to get your fundraising going and you will be well on your way
to your goal sooner than you think!
If you have any questions about fundraising,
need help from your Coach, or about the Overnight Walk in general, please
contact us at 888-THE-OVERNIGHT (888-843-6837) or coaches@theovernight.org and we will
be glad to help.