Friday, May 13, 2011

The Fundraising Success of Forever 19-PMD

Congratulations to Ann Deluca and all the members of Forever 19-PMD on an incredible team effort!
We recently asked Ann to share the secret to her team's fundraising success, and we wanted to pass it along to our Overnight Community. Read how she did it below:
I started to earn money towards a working budget by selling individual candy bars and bags of nuts for $1.00 each in my break room at work and had other people selling candy in their break rooms. I printed out the Out of the darkness picture and attached it to a brown envelope to explain what the proceeds would go towards. I bought the candy at BJ's Or Costco. The profits for that went towards our working budget. A lot of candy was sold! Had a great team.
I asked a friend who teaches at a Vocational High School to make out the tickets for the event. That was a donation, great tickets.



The event was held at the K of C in Salem. The facility holds 300 people. They donated the hall to me if I held it on a Friday night. I had to have a police officer, he also donated his time. My DJ was a friend of my son, he also donated his time! We had put the information about the event in the newspapers and on a local TV station. WE had to notify all of them that the Event was sold out. I had a limit of 300 people and so many people thought they could get tickets at the door.
I made up a donation request letter (attended one of your fundraiser seminars) and explained my own story and what the event was about. I did use the 501C number when asking for product donations, but explained that I was organizing this event with all proceeds being donated to the AFSP.
I received a coffee maker and coffee from Keurig, 2 Air Tran tickets worth $1000.00, Full year membership to YMCA, Membership to Healthworks, Personal training to another Facility, Boston Bruins autographed jersey, hockey puck, diamond necklace, Celtics playoff tickets, just to name a few! These items were either donated by friends or thru my donation request letter. There were other companies who donated as well.
Then, we asked people to donate whatever we needed, using the donation request letter to explain things.
We made all of our centerpieces out of tissue paper (paper flowers) very cost effective! And bought the tablecloths etc. My sister and her husband catered the affair, their Company, Take Five Cookery in Hartford Ct. has donated the food as part of a donation. I will attach some photos! We had raves about the food, atmosphere and raffle items.
We had a silent auction, two tiers of raffle baskets (some of them were very expensive) and a regular raffle.
Back in March, I bought a Samsung 32 inch flat screen TV at Sears with the help of a friend's employee discount. We had an autographed basketball from Paul Pierce (yes, this is Boston's territory!!!) AND an overnight stay at the Bulfinch hotel with a gift card for the restaurant. Third prize was $200.00 cash. My team sold those raffle tickets prior to the event, so that was started before the night took place.
Our admission tickets were $15.00 each, kept the cost lower so that it appealed to all, and hoped people would spend money on the raffle/auction items. AT last minute I decided to rent a credit card machine from my local bank. There are fees involved but figured if items on silent auction were expensive, people might want to use their credit cards. When I met with the Merchant Services person, she asked me about the event. When I told her, she donated the machine ($75.00).
I received an award this year from The Salem News. It is called, North Shore 100, Local Leaders Making a Difference in our Future. Someone nominated me. The reporter who wrote the story about my walk last year (front page, Salem News) also wrote the story in this magazine that is purchased separately. He also wrote a small story in the Salem News about the Event. He has been very helpful in promoting my cause.
I had had surgery on my foot on February 14th and have had some setbacks with this and was not very mobile for awhile. But I had an incredible group of people who helped me over and over, and we did some things really well and some things need improvement. The Knights of Columbus banquet organizer has already offered the hall to me for next year!! She said, we would like to offer you a Saturday night next year. I still am trying to get checks in the bank and total everything, but we will be doing this again NEXT YEAR. I need to get ready for the walk..........
Just another quick note, I have been invited by a group of students at Salem High School to speak to them about organizing a fundraiser. They want the money to be donated to the AFSP. Going on Friday.
I believe we are very close to $18,000!
Talk to you soon.
Ann DeLuca
*If you'd like to share your team's story, please email coaches@theovernight.org*

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